Dear Reader,
SMART goals are fantastic to have. It sounds a little cliche or redundant, but there is a "different" way to think about it. A SMARTER goal way of thinking. Here's what I mean:
S: specific
M: meaningful
A: achievable
R: relevant
T: time-bound
E: evaluate
R: readjust
A SMARTER plan is just a tad bit different than a SMART plan. However, it also is more specific and brings out the smaller details that you should focus on. Yes, any business is about making money, of course! The approach is what separates you from a money-hungry chain to a down-to-earth individual anyone can relate to, foster a relationship with, and work together for years to come. More so than internet reviews, word of mouth spreads fast and has a lasting impact. Let's break down the SMARTER plan when approaching a business goal:
Specific: I am creating a fitness studio to serve the community within its reach. The purpose is to help older adults get back to a healthy lifestyle, change habits, educate and inform on the importance of strength. Anyone can do it, and its never too late to start - no matter how old one might be or feel.
Meaningful: This allows me to pursue my passion for fitness and helping others, educating them and sending these people out into the world without the worry of them falling for the "quick-buck" or chain gym nonsense that exists in the corporate world. Serving the local community and getting clients to know by their first name and addressing them as such, rather than thinking of them as numbers or barcodes that enter through the front door.
Achievable: Within six months of opening, I am going to have a set clientele of at least ten people coming in for their scheduled workouts per week. Five sign-ups a month, every month for the first year, and they will see their routines all the way through. After the first year, I am going to expand the fitness studio into a larger area to serve more clients at once.
Relevant: Education is important and staying up to date on the current research, especially in the field of health and fitness, is also important to pass along to anyone I work with or will work with. Not only self-education but the education of others before, during and after their training sessions, to encourage that lifestyle change and permanent habit setting is important to me as a person.
Time-bound: My fitness studio will be busy and have increased traffic of individuals signing up as well as monetary income in a linear increase, month to month. The first month will be the busiest, especially now around the New Year - New Me resolution time. It will slow down a bit, but the third month will maintain traffic. Six months out, the word will spread and more people will be interested to sign up and come workout, as well as increased social media interest. Nine months out, we will be able to expand the studio and double up in size and hire more staff to help out. A year later, the business will be successful where I could strictly focus on educating and training people, whilst other employees are in charge of the day-to-day tasks.
Evaluate: Every day, these goals will be evaluated and checked to see if the core business value is staying on track with what it set out to be originally. As goals are met, evaluation of these goals is critical.
Readjust: After evaluation, readjustments are necessary and in order. No business will be the same a few months later, a year later, of a couple years down the line. Things change constantly, especially technology and its implementation within businesses, that will require constant readjustments and changes. It is critical to implement these changes to stay up to date and keep the business in check with itself.
As you can see, almost every component of the SMARTER plan is detailed, full of the exact wording, almost stated like facts - that it will happen. It is important to write your goals down, as basic as pen and paper, and writing them down in a way that tells the story. The business will be successful, it will generate income, it will change people's lives for the better, and it will have a positive impact on the community. Your desire and drive to perform at your best will determine the outcome. Start simple, make it detailed and specific, then work at it and get it done. It won't happen overnight, but it will happen. It'll only work as much as you put the work in. Half-assed work produces half-assed results.
Cheers!
SMART goals are fantastic to have. It sounds a little cliche or redundant, but there is a "different" way to think about it. A SMARTER goal way of thinking. Here's what I mean:
S: specific
M: meaningful
A: achievable
R: relevant
T: time-bound
E: evaluate
R: readjust
A SMARTER plan is just a tad bit different than a SMART plan. However, it also is more specific and brings out the smaller details that you should focus on. Yes, any business is about making money, of course! The approach is what separates you from a money-hungry chain to a down-to-earth individual anyone can relate to, foster a relationship with, and work together for years to come. More so than internet reviews, word of mouth spreads fast and has a lasting impact. Let's break down the SMARTER plan when approaching a business goal:
Specific: I am creating a fitness studio to serve the community within its reach. The purpose is to help older adults get back to a healthy lifestyle, change habits, educate and inform on the importance of strength. Anyone can do it, and its never too late to start - no matter how old one might be or feel.
Meaningful: This allows me to pursue my passion for fitness and helping others, educating them and sending these people out into the world without the worry of them falling for the "quick-buck" or chain gym nonsense that exists in the corporate world. Serving the local community and getting clients to know by their first name and addressing them as such, rather than thinking of them as numbers or barcodes that enter through the front door.
Achievable: Within six months of opening, I am going to have a set clientele of at least ten people coming in for their scheduled workouts per week. Five sign-ups a month, every month for the first year, and they will see their routines all the way through. After the first year, I am going to expand the fitness studio into a larger area to serve more clients at once.
Relevant: Education is important and staying up to date on the current research, especially in the field of health and fitness, is also important to pass along to anyone I work with or will work with. Not only self-education but the education of others before, during and after their training sessions, to encourage that lifestyle change and permanent habit setting is important to me as a person.
Time-bound: My fitness studio will be busy and have increased traffic of individuals signing up as well as monetary income in a linear increase, month to month. The first month will be the busiest, especially now around the New Year - New Me resolution time. It will slow down a bit, but the third month will maintain traffic. Six months out, the word will spread and more people will be interested to sign up and come workout, as well as increased social media interest. Nine months out, we will be able to expand the studio and double up in size and hire more staff to help out. A year later, the business will be successful where I could strictly focus on educating and training people, whilst other employees are in charge of the day-to-day tasks.
Evaluate: Every day, these goals will be evaluated and checked to see if the core business value is staying on track with what it set out to be originally. As goals are met, evaluation of these goals is critical.
Readjust: After evaluation, readjustments are necessary and in order. No business will be the same a few months later, a year later, of a couple years down the line. Things change constantly, especially technology and its implementation within businesses, that will require constant readjustments and changes. It is critical to implement these changes to stay up to date and keep the business in check with itself.
As you can see, almost every component of the SMARTER plan is detailed, full of the exact wording, almost stated like facts - that it will happen. It is important to write your goals down, as basic as pen and paper, and writing them down in a way that tells the story. The business will be successful, it will generate income, it will change people's lives for the better, and it will have a positive impact on the community. Your desire and drive to perform at your best will determine the outcome. Start simple, make it detailed and specific, then work at it and get it done. It won't happen overnight, but it will happen. It'll only work as much as you put the work in. Half-assed work produces half-assed results.
Cheers!
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