Dear Reader, SMART goals are fantastic to have. It sounds a little cliche or redundant, but there is a "different" way to think about it. A SMARTER goal way of thinking. Here's what I mean: S: specific M: meaningful A: achievable R: relevant T: time-bound E: evaluate R: readjust A SMARTER plan is just a tad bit different than a SMART plan. However, it also is more specific and brings out the smaller details that you should focus on. Yes, any business is about making money, of course! The approach is what separates you from a money-hungry chain to a down-to-earth individual anyone can relate to, foster a relationship with, and work together for years to come. More so than internet reviews, word of mouth spreads fast and has a lasting impact. Let's break down the SMARTER plan when approaching a business goal: Specific: I am creating a fitness studio to serve the community within its reach. The purpose is to help older adults get back to a healthy lifestyl...